Happy 2010 to all! 

…and, not to dwell in the past, but remember that little dust-up around VMworld last year?  I don’t want to dredge up the much-debated conversation around  participation policies for industry events, but I made a promise to the industry that Synergy 2010 (San Francisco and Berlin) would be much more open, transparent and inclusive.  To honor that promise, here’s a status report:  

Open Call for Topics:  We announced this on September 14, 2009 and received a great number of really strong submissions from folks across the industry.  To select the slate of content, we assembled a panel of analysts and practitioners across the industry that consisted of:

  • Christian Reilly, manager of global systems engineering, Bechtel Corporation 
  • Shirland Whipple, director of IT infrastructure, Cox Communications
  • Mark Bowker, analyst, Enterprise Strategy Group 
  • Paul Myerson, senior channel analyst, Enterprise Strategy Group
  • James Staten, principal analyst, Forrester Research
  • Cindy Borovick, research vice president for IDC’s Datacenter Networks service, IDC
  • Troy Stevens, principal enterprise architect, Mutual of Omaha

This all-star team reviewed each submission and made their selections.  While our event team is in the process of notifying the selected speakers, I can tell you that  over 40 percent of the sessions delivered in the tracks are from non-Citrix speakers, and that number could grow as we finalize our IT Business and Strategy track in conjunction with a major media partner. 

Open Call for Award Nominations:  At Synergy, Citrix has historically recognized companies who are using virtualization and networking technologies in new and noteworthy ways to drive innovation in their business.  These Innovation Award participants have always been reviewed by a selection panel that has included customers and analysts, and the winners have historically been determined by popular vote.  The nomination process, however, was a bit like the secret vote in the Sistine Chapel.  We’ve cleared the smoke, thrown open the doors and have invited the industry to nominate companies that are using virtualization, networking and cloud technology to create a dynamic, agile business environment.    Of course, we’d like them to be Citrix customers, but given our 20 year history and customer base that exceeds 230,000 organizations, just about everyone is!  And yes, the winner will still be chosen via popular vote.

Open Sponsorship Program:  The Synergy Sponsorship program is also open to participants from around the industry.  Companies like AppSense, Wyse, ThinPrint, GreenBytes and Logic Monitor are planning to be there.  If there is a company you’d like to see on the list, click here to request information that you can forward along to them.

Clearly, we’re off to a good start…and there’s more to come!  Stay tuned for additional information about a variety of social media technologies we plan to employ in San Francisco to share the event in an  even more open fashion than we have in the past.