Here is a three minute (or less) pitch building the story of Citrix technology. It doesn’t capture everything, but it gives a fair flavour. Intended for technology audiences, potentially with little exposure to Citrix, I think it’s is “as simple as possible, but no simpler”.

As always, I’d love to hear what you think.


Citrix technology ranges from point to point desktop sharing like GoToMyPC and GoToMeeting (1)

… through to sophisticated enterprise delivery of Windows desktops and applications, including remote sessions from Windows Server farms (2)

… and full desktop images, hosted on a shared server and delivered over the internet (3).

The desktop technologies are complemented by application acceleration appliances, delivering web apps for dot com and the enterprise (4).

All can run “virtually” to enable the promise of cloud computing (5). Indeed, the Citrix hypervisor is at the heart of the largest (IaaS) clouds.