There are a lot of things to do in Vegas, such as seeing a show, riding a roller coaster and of course, becoming a high roller; however, none of them come with a guarantee that you will go home with something more valuable than you arrived with. At Citrix Synergy, not only will you leave with new and/or renewed connections with other professionals in the industry and at Citrix, but you will leave with knowledge that will deliver more value to your company and to you as an individual.

Sure, there are multiple valuable conferences within a conference at Synergy (iForum, Network World Live! and Virtualization Congress) but my personal favorite is GeekSpeak Live!  If you haven’t seen or attended a GeekSpeak session (examples Shawn at Synergy  and Michael with GeekSpeak Roadtrip!) , you need to check this out. These sessions are where true unfiltered technical interactive discussions occur, many sessions are led by Citrix CTPs such as Charles Aunger , Ruben Spruijt  & Jeroen van de Camp, and Brian Madden and many more, but you also have the ability to lead and/or change a discussion topic on the fly.

This year we have expanded GeekSpeak Live to not only include our traditional evening sessions, but we also have the GeekSpeak SpeakEasy sessions on the exhibit floor and we have woven GeekSpeak session through the traditional conference tracks as well.

As we get closer and closer to Citrix Synergy, I will be posting more information about our GeekSpeak sessions and presenters. Please feel free to leave a comment on this blog, check out the GeekSpeak forum or drop me an email if you are interested in a topic or being a GeekSpeak session lead.

Before I go, I wanted to share a discussion I had with a Citrix Synergy attendee. The discussion started regarding the GeekSpeak session, but quickly transitioned to “I am planning to attend, but my boss/finance team is really leery of spending on technology conferences (especially in Vegas), given the negative press that AIG and others in the industry have gotten regarding conferences. Do you have any advice for me?

We at Citrix are completely aware budget constraints and have pulled together some information on the topic for you. The fact is that from a cost perspective, Vegas is a value compared to other cities hosting technology events Vegas is 20%-60% cheaper from an attendee perspective. With the data we provided, she was able to assure her management that Citrix Synergy was not a boondoggle!

I look forward to seeing you at Citrix Synergy and Geekspeak Live! , perhaps the one time that “What happens in Vegas, stays in Vegas” isn’t true!