Citrix technologies have been around for almost 20 years, we have helped other companies to stay on their feet during time of economic crisis by implementing access and application virtualization technologies that not only helped them succeed with their business needs but also reduced their operational costs.

With the economy outlook looking so obscure, companies have begun seeking for new ways to reduce costs while challenged to provide their customers with unchanged level of services and products.

Understanding what technologies to invest in times like this can be crucial decision; while researching some market trends I stumbled upon a recent post on ZDNet by Dan Kusnetzky with the title “Can virtualization help when times get tough?”

After a brief analysis Dan pointed our six ways virtualization can help a company financially, here they are:

  • Access virtualization, such as that offered by Citrix and Microsoft, can make it possible for administrative and operational cost reductions while still making needed applications available in a secure, reliable way.
  • Application virtualization, such as that offered by Citrix, Microsoft and many others, can make it possible for applications to be made available to staff members in a reliable way and even make it easier to update these applications without having to visit each and every laptop or desktop computer.
  • Processing virtualization, such as that offered by Citrix, IBM, HP, Microsoft, Oracle, Sun, Virtual Iron and many others can either allow many machines to work together to get tasks done more quickly to optimize staff member’s time or consolidate tasks onto a smaller number of physical machines. This approach can result in hardware, software, operational and administrative cost reductions.
  • Network virtualization can make it possible to reduce the costs of administrative and operating costs.
  • Storage virtualization can do for storage what processing virtualization does for processing.
  • Management and security software for virtualized environments may be the area having the biggest opportunity for cost reduction.

Citrix was mentioned not once or twice, but at least 3 times and shows how we’ve managed to grow exponentially our portfolio; Citrix is now more than ever the ONLY end-to-end virtualization company from Network (NetScaler, WanScaler), Server (XenServer, Provisioning Server), Application (XenApp) all the way to Desktop (XenDesktop).

To compliment the great work done by Dan pointing out the values of virtualization, I will list below some extra reading that can help you define the best strategy to save money while using virtualization technologies:

The Economic Impact of Provisioning Server Streaming Platform
This study describes the financial impact of moving from a traditional datacenter environment, where individual servers are dedicated to specific functions, to an environment where applications and content are streamed to an individual server that exists in a pool of shared servers dynamically using Provisioning Server.

Virtual Desktop ROI Calculator
Calculate your savings with a desktop delivery solution you can take to the bank!

Green IT: Reducing Your Carbon Footprint with Citrix
This white paper explains how Citrix solutions can help bring environmental and organizational objectives into alignment, by alleviating the energy impact of equipment needed to serve both the datacenter and the desktop.

For more, visit:


PS. Sorry if some of the links require a sign up; I hate signing up for stuff, but these docs are totally worth it…

…And don’t forget to check out Chris Fleck’s posts about Cloud Economics:

Cloud Economics 101 – Part 1

Cloud Economics 101 – Part 2