A return on investment (ROI) analysis is one of the ways how organizations build a financial business case to evaluate an investment. With the existing challenges in today’s economy, it seems like ROI discussions will play a bigger role this year and next year in the decision-making process to reduce costs, increase gains, and justify the investment. I’ll like to hear your perspective about this and understand how an ROI analysis influences your decisions. 

  • Do you feel there will be a bigger need for an ROI analysis moving forward or is it already a “must have”?
  • How important is it to justify ROI to receive funding from management in your organization?