Many you have seen the Synergy Underground site by now. As I wrote in the post announcing Synergy Underground prior to the conference, the goal for Synergy Underground was to give those of you unable to attend an inside view into the event. I have received many questions about how the concept came into being, how we did the live video, and how many video views the site has had since the site launch last week. I put together a presentation that answers these questions.









Several of my friends have given me a lot of well deserved grief over the live interviews I shot where you can hear me do a count down at the beginning. Yes, you can hear me say “two, one” in several of the videos. I did a countdown to help the interview subject prepare for the beginning of the live video. Some people were more than a little nervous about being broadcast live on Citrix.com (very understandably) so I thought a countdown was a good idea at the time. In my defense, most of the time when I hit the stream button on the N95 there was a couple seconds delay before the connection was established and the video began to stream. Obviously, that delay was inconsistent, so on some videos you do hear me count down. I have also heard about how many times I opened a video with “Okay”. The interview subjects were not the only ones being broadcast live for the first time on the internet, the guy behind the camera was new at this as well. C’est la vie. I could have spent a lot of time editing that part out of all the videos I did and reposted them, but I decided to leave them as is, warts and all.

Despite the audible count downs, the intermittent data signals and the eternity it takes to upload videos to BrightCove, this project was a lot of fun and a big success in my opinion. I hope we get the opportunity to do this again.