One of the most intriguing keynote speakers at Citrix Synergy is Nicholas Carr. Carr became very well know in 2003 for his article “IT Doesn’t Matter”.
DOES IT MATTER?
Nicholas Carr poses this question in his 2004 book “Does IT Matter” , a follow up to his very controversial 2003 Harvard Business Review article – “IT Doesn’t Matter”. In this very controversial article and book, Carr argues that technology itself does not give you a competitive advantage and that IT should focus on risk management and cost management. Carr does admits in interviews that failure to keep up in the use of technology can put a company at a significant competitive disadvantage.
Carr’s original article created alot of controversy within the IT industry. He has posted a thorough article that links to those who agree and strongly disagree with his thoughts on his website. You can find links to both sides of the discussion on this page. You can find an interview he did with ZDNet on this controversy below –
(If you cannot view the video, you can see it at ZDnet’s website)
Carr’s most recent book is called “The Big Switch:Rewiring the World from Edison to Google”. Carr’s description of
“The Big Switch” is below –
Here is a short video interview Carr recently did for the Search Engine Strategies conference (in London) on this new book –
Carr blogs about these topics and many more at is personal blog site – The Rough Type.
Finally, Carr created a short little video regarding his keynote at Citrix Synergy.
Nicholas Carr provides a unique insight in the current state and future of IT. You can hear more from Nicholas Carr at Synergy.
I will be posting about other keynote speakers and sessions speakers later.
You can click here to register for Citrix Synergy.