There is a tremendous amount of energy and buzz circulating here at the Microsoft launch event in LA with more than 7,000 registered attendees. The keynote kicked off with Tom Brokaw who gave a profound speech on the power of technology and how it is the will of people to use technology for the greater good. This set the stage for the “heroes happen here” theme of the conference. Microsoft unveiled the concept of dynamic IT – a scenario where IT can manage complexity and achieve agility, protect information and control access, advance business with IT solutions and amplify the impact of people. Demos surrounding the three new products – Windows Server 2008, Visual Studio 2008 and SQL Server 2008 – were shown along with a variety of customer vignettes to underscore the heroes theme and the importance of using technology to have an impact on society.
Post keynote, the partner pavilion opened and has been swamped with people. Citrix is a platinum sponsor so we have premier real estate however people have been lined up to get their name in the raffle and ask questions about our end-to-end virtualization story. Nothing is better than a demo, so we have been walking attendees through a live beta of XenApp (the new name for Presentation Server) on Windows Server 2008.
Even with only a few hours left in the day, the lines are growing and the conference is in high gear. I can’t wait to see what others are saying about their experience here….