Anyone watching Citrix these days knows that Citrix believes virtualization is critical. However, we’re not just a server virtualization company.   

We see virtualization as part of a much bigger IT infrastructure. Citrix believes virtualization is critical. We were preaching virtualization before long before the rest of the industry knew how to spell the word. We think it’s so important that we acquired XenSource to expand our leadership aggressively.

We think it’s so important that we renamed our flagship product XenApp to clearly assert it’s dominance in one of the most critical areas of virtualization (an area where our competition still is on training wheels) – the APPLICATION. We have an end-to-end virtualization product strategy, from applications to desktops to servers.

We do not, however, believe virtualization is the end game – it’s an enabling technology that needs to be APPLIED to something much bigger and more strategic – something like application delivery.

Citrix is not just a server virtualization company, our vision is much bigger and more strategic than that – we’re an application delivery company.