Speaker: Morgan Gerhart

The Web Application Delivery market is forecast to grow significantly through 2012 presenting an enormous opportunity to grow your business with Citrix NetScaler. Success in this competitive market requires an understanding of the vendor landscape and the right strategy for differentiating the value of NetScaler. This session will detail strategies for winning against NetScaler competitors, including F5 Networks and Cisco Systems.

In this session, you will learn:
• How to successfully leverage the Citrix Application Delivery message when positioning NetScaler
• Tactical strategies to win in competitive situations
• Competitor’s selling tactics, and how to best counter them
• How to differentiate NetScaler from its competition