Speaker: Rick Baker

Citrix is the recognized leader in the Application Delivery market. Competing in this market requires an ability to differentiate Citrix App Delivery Infrastructure from competing technologies. To fully differentiate the value of Citrix solutions you must understand the market, the players, and the five rules of effective competitive selling.

This session will provide answers to key questions such as:
• What is the application delivery market and who are the competitors fighting for mindshare
• What competitive advantage does Citrix App Delivery offer
• What are the five rules of competitive selling
• How can you “compete to win” with Citrix in the application delivery market