Revenue Growth Estimation
Is DaaS revenue growth expected over the next 12 months? A resounding 87% of survey respondents say “yes.” In all, 87% of service providers indicated that they expected increased DaaS revenue in the coming months, with 19% of respondents anticipating growth over 50%.
Adoption by Business Size
Is DaaS demand strongest among small, medium or large businesses? More than 70% of respondents indicated that their average customer is a small business with fewer than 100 employees. Yet, a full 22% of respondents report providing DaaS to large organizations with greater than 1,000 employees.
Adoption by Vertical Market
Which vertical markets are embracing DaaS? Survey respondents report the greatest traction in the financial services (31%), healthcare (12%) and manufacturing (12%) sectors. Other verticals ranked in the survey included legal, education, retail, construction and government.
Service Bundle Offerings
What service bundles are helping drive DaaS growth? A majority of respondents (53%) noted demand for bundled services that combine DaaS with other offerings, including file sync and sharing services (44%), mobile device management (43%) and hosted line of business applications (28%).
Want more insights about the state of the DaaS market? Review the DaaS Global Market Survey report for full survey results and additional market observations.
The Citrix Service Provider Center of Excellence conducted a global survey of service providers in 2Q2014 to gain insights into the evolution of the emerging DaaS market from the service provider perspective. The study generated responses from more than 700 Citrix Service Providers located in 25 countries around the world.