Over the past several years there has been a substantial rise in the amount of data delivered over mobile networks. Owing to increasingly mobile lifestyles, users are consuming data on more mobile devices, more often than ever before. One of the most data hungry services used is video.
While the volume of mobile data consumed continues to grow substantially, revenue from mobile data services is not growing on the same trajectory. As such, mobile network service providers must find new revenue streams, or cut costs in order to remain viable businesses. One way that mobile network service providers are looking to achieve this is by leveraging the vast amounts of subscriber behavior data they collect to produce timely business insights. These can either be used internally or sold as a premium, advertising platform.
Sprint and Verizon are two examples of mobile network service providers that are turning their knowledge of subscriber behavior data into new revenue streams. Pinsight Media+ from Sprint leverages first-party data from millions of mobile users to offer advertising services with extreme precision in targeting the right audience, in the right place, at the right moment. Verizon Precision Market Insights uses actionable insights derived from the nation's largest wireless network. This provides a 360° view of subscriber behavior that helps marketers better understand target audiences so that they can engage them more precisely, and ultimately transact with them more profitably.
ByteMobile Insight with 360° Subscriber View makes this capability available to all mobile service providers. In this article we take a closer a look at this offering, how it works and some of the uses cases.ByteMobile Insight With 360° Subscriber View
ByteMobile Insight, a big data analytics solution for mobile network service providers is designed to provide immediate, actionable intelligence based on a 360° subscriber view of data usage for mobile operator monetization, marketing and customer care organizations. By providing operators with a comprehensive view of mobile data usage, the new solution enables them to create new revenue streams, improve marketing effectiveness, increase subscriber loyalty and reduce cost.
Creating a 360° Subscriber View requires information to be collected and aggregated in five dimensions as shown in the diagram below. This is truly a big data problem.