Econiq draws on decades of international banking and technology
experience.  We have leveraged this domain expertise to craft a ground
breaking solution to one of the biggest hurdles facing retail financial
institution today  - frontline sales effectiveness.

This
burning issue is costing banks, credit unions, building societies and
other financial institutions hundreds of millions of dollars every
year.  As a company, our view has always been that the solution must
meet some important criteria:

• Leverage existing systems
  and process
• Be deployed quickly and with minimal impact on
  resources
• Be capable of changing staff behaviour and
  organisational culture and maintaining those changes through technology,
  process and systems
• Deliver an immediate return on investment

Our
goal as a company is to help financial institutions to be more
effective in their frontline operations by providing them with better
reporting and insight, vastly improved sales and customer service
capabilities.  We believe that we have what will become the Frontline
Standard.