Color

Guidance on color usage within the Citrix brand

The palette below provides the rgb hex values for each of the official Citrix colors. The Primary Corporate Colors are the core of the online palette. The Citrix Gray is the foundation and the secondary colors have specific guidelines that govern their usage.

New colors should never be introduced into a Citrix-branded online property.

Primary Corporate Colors
#4d4f53Citrix Gray
#ffffffCitrix White
Secondary Corporate Colors
#0075b0Citrix Blue
#772432Citrix Burgundy
#007934Citrix Green
#ce8e00Citrix Gold

Alternate Accent Color Usage Rules and Implementation

The site that you're developing must use only one accent color. The color choice is governed by the rules outlined below and should be be made under the direction of Citrix Web Marketing. Templates in the Online Standards Kit default to use Citrix Blue as their accent color. If you need to change the accent color to Citrix Green, Citrix Gold, or Citrix Burgundy, you must add an id property in the <body> tag of each page that is to be colored. For example if you have pages that relate to Citrix Products, then in the HTML you would modify the <body> tag like this:

<body id="product_topic">

Assigning Appropriate Title & Link Colors
<body id="corporate_topic">Corporate Topic

Use Citrix blue as your site's accent color if your site features content across multiple topics (per above) or if your content does not fall clearly into one of the categories below.

<body id="product_topic">Product Topic

Use Citrix burgundy as your site's accent color if your site features content exclusively about Citrix products.

<body id="partner_topic">Partner Topic

Use Citrix green as your site's accent color if your site features content exclusively about Citrix partners.

<body id="customer_topic">Customer Topic

Use Citrix gold as your site's accent color if your site features content exclusively about Citrix customers.

  • Learn More

    • Citrix Colors

      White and Citrix Gray establish the primary color language of the brand. In addition, one accent color can be used judiciously and should be selected based on the type of content you are featuring, as noted to the left. If the site features more then one type of content it should leverage the Citrix Gray and Citrix Blue. Contact Citrix Web Marketing if you are unsure which accent color to use.