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May

252011

Citrix Unveils “Personal Cloud” Vision

As Users “Go Virtual” Traditional Desktops are Evolving into “Personal Clouds” Where End Users Bring Their Own Devices, Contacts and Data
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San Francisco, CA - Today at Citrix Synergy™, where virtual computing takes center stage, Citrix Systems announced its vision for enabling a more virtual workstyle for end users through the concept of a “personal cloud”. As users “go virtual” in all aspects of their life, the notion of doing all their work on a single traditional desktop in one physical location is rapidly evolving. Increasingly, people everywhere are embracing a BYO mindset where they can pick up any device, and have full access to all the apps, desktops, data, contacts, and services they need to do their jobs, without having to think about where those resources are actually located, where data was saved, or what platforms each app component was initially designed to run on. The freedom to work in this way, completely untethered by the limitations of the past, is what personal clouds are all about.

Why It Matters

Understanding how to enable personal clouds for end users is important because it helps address the most dramatic shift in IT since the advent of the personal computer itself – the consumerization of IT. Consumerization is much more than a trend; it is the new reality for IT. Offering people the flexibility to work from anywhere on any device is no longer a luxury reserved for the select few. It is a fundamental requirement for all businesses and organizations hoping to attract and retain the best and brightest people. Today, it is no longer a question of if IT will deliver this level of choice and flexibility to their users; the only question is how they will do it.

How Can IT Enable Personal Clouds For Their Users?

Personal clouds start with people and the devices they use, including PCs, Macs, smartphones and tablets. So the first component IT needs to address is the ability to support the DEVICE. The next major consideration is how to securely DELIVER on-demand apps and desktops to anyone, regardless of where those resources originate. IT must also address the DATA – where and how business documents and files are viewed, edited, stored and secured – data that follows the user to provide easy and seamless access anywhere on any device, and can be secured at all times. Finally, IT needs a robust set of COLLABORATION capabilities for people to virtually meet and support one another from anywhere.

New Citrix Announcements To Enable Personal Clouds

Citrix enables companies of all sizes to transition from traditional desktop computing to more flexible, mobile “personal clouds” by offering a complete portfolio of virtual computing infrastructure solutions. The company made several announcements today to support this vision:

Supporting Quote

Mick Hollison, Vice President, Desktop Marketing, Citrix
“The computing landscape is rapidly changing from a distributed model to a people-centric on-demand model. People expect that their “personal” computing and “business” computing environments to merge to be seamless and always available. IT must respond to this new world while still maintain security and control. The new Personal Cloud and supporting technologies enable this blurring of environments to provide users with secure anytime access to all of their applications and data from any device they choose to use.”

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About Citrix

Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of virtual computing solutions that help companies deliver IT as an on-demand service. Founded in 1989, Citrix combines virtualization, networking, and cloud computing technologies into a full portfolio of products that enable virtual workstyles for users and virtual datacenters for IT. More than 230,000 organizations worldwide rely on Citrix to help them build simpler and more cost-effective IT environments. Citrix partners with over 10,000 companies in more than 100 countries. Annual revenue in 2010 was $1.87 billion.

For Citrix Investors

This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, the Company’s key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company’s filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

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