The Enterprise App Store – Just another buzz word or powerful business enabler?

Date: Aug 22, 2013

Hosted by: Citrix

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Gartner predicts that by 2014, 60% of corporate IT departments will deploy private enterprise app stores. This does not come as a surprise with the growing popularity of mobile apps among employees in every function. Enterprise app stores allow IT to help mobilize the workforce by providing a policy-based distribution for mobile apps. Enterprise app stores also allow the enterprise to manage the lifecycle of apps and to provide custom app deployment to employees. 

Yet, the app requirements for today’s enterprises does not stop with just native mobile apps. What about all of those Windows, datacenter and SaaS apps that the enterprise spent hundreds of thousands of dollars developing or acquiring? These apps are the lifeblood of many enterprises and can’t be abandoned because the choice of device has changed. 

What you will learn

  • What enterprise app stores do for app management and deployment
  • The limitations of most enterprise mobility solutions offering enterprise app stores
  • How to achieve app and device choice freedom
  • Setting up a unified app store for all app types


  • Bharath Rangarajan,
 Sr. Director, XenMobile Product Management, 

  • Chandra Sekar, 
Director, XenMobile Product Marketing,