Citrix Systems, Inc. and its affiliates (collectively “Citrix”) count their brands among their most valuable corporate assets. Brand attributes define Citrix, and proper and consistent use of Citrix’s trademarks is vital to protect the Citrix brands. These guidelines have been developed to help licensees and other third parties answer common questions about proper use of Citrix’s trademarks.
The status of Citrix’s trademarks is subject to change, and it may be necessary to revise these guidelines from time to time. It is your responsibility to comply with the most current version of these guidelines. Please refer to the Citrix.com web site for updated versions of these guidelines.
If you are a licensee, you must consult your agreement with Citrix for any additional or different requirements applicable to your use of Citrix’s trademarks. In the event of a conflict, the terms of your agreement control.
These guidelines are to help you identify the correct form for Citrix’s trademarks, properly give trademark notice using the symbols ™ and ®, and appropriately attribute Citrix’s trademarks with an attribution statement. These guidelines are also designed to answer commonly asked questions about the correct use of Citrix’s trademarks.
Citrix only licenses its trademarks for use with goods and services that meet Citrix’s high quality standards. Citrix reserves the right to object at any time to any use of its marks in connection with goods or services that, in Citrix’s sole opinion, fail to meet Citrix’s standards of quality.
Always follow these ten rules when using Citrix trademarks:
Which trademark symbol should be used?
Trademarks may be designated by two symbols: ™ for marks with pending applications to register and for unregistered common law marks, and ® for marks registered in the U.S. Patent and Trademark Office. For information on the proper symbol to use, please refer to the Citrix Trademarks list. Please note that this list is updated frequently.
Where should the trademark symbol be placed?
The symbol is placed immediately after the mark, either in superscript or subscript. If the document cannot be typeset in superscript or subscript, the “TM” symbol may be set in normal type and enclosed in parentheses.
Correct: Citrix Receiver™
Correct: Citrix Receiver TM
Correct: Citrix Receiver (TM)
When should the trademark symbol be used?
Most prominent uses: A trademark symbol is required on all prominent uses of Citrix marks, such as on packaging, brochures, labels, and headlines.
First use in text: A trademark symbol is required upon the first use of a Citrix mark in text or body copy, even if the mark has appeared with a trademark symbol in the same piece, such as in a headline or other prominent use. A trademark symbol is not required for any subsequent use of a mark in the same text, unless use of the symbol would avoid ambiguity.
Logos: A trademark symbol is required with every use of a Citrix logo.
In addition to proper use of trademark symbols, every use of a Citrix mark must be accompanied by a statement attributing ownership of the mark to Citrix. Please note, Citrix owns marks through a number of subsidiaries. Accordingly, care should be taken to ensure that proper attribution is made. The attribution statement should appear in the following form:
“[List of Citrix marks appearing in the piece] are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the United States Patent and Trademark Office and in other countries.”
Correct: “Citrix®, NetScaler®, and XenApp™ are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the United States Patent and Trademark Office and in other countries.”
In the U.S. and other jurisdictions, trademark owners have a duty to police the use of their marks. Therefore, if you become aware of any improper use of Citrix’s trademarks, including infringement or counterfeiting by third parties, report them to Citrix’s legal department immediately. Report as much detail as possible about the misuse, including the name of the party, contact information, and copies or photographs of the potential misuse.
Citrix’s trademarks may not be used by a third party as part of that party’s product, service or trade name without an express written agreement from Citrix permitting such use. Licensees must consult their agreements with Citrix to determine whether and under what circumstances they can use Citrix’s trademarks in this way.
Citrix’s trademarks may be used to refer to Citrix’s products and services without an express license from Citrix, provided that the Citrix trademarks are not larger or more prominent than the rest of the surrounding text, no stylized Citrix trademarks are used, proper marking and attribution is used for all Citrix trademarks, a conspicuous disclaimer is used indicating that any third party goods or services are not sponsored or endorsed by Citrix, and there is nothing else in the use of the Citrix trademarks that would lead the consumer to believe that there is an association with Citrix that does not exist.
Citrix owns several trademarks (including both word marks and logos) that support various Citrix programs (e.g. Citrix Developer Network™). Unless you are a licensed participant in a program, you may not use the trademark for that program (in word or logo form) to claim or imply participation in the program. Refer to your agreement with Citrix for more information on proper use of Citrix program marks.
You may not incorporate Citrix’s trademarks in any domain name or in any Meta tag or other hidden text in a Web page. Violators may be prosecuted.
In an effort to control widespread misuse of its marks, Citrix reserves the right to restrict the use of its trademarks in any form of search engine marketing or advertising.
For additional information regarding Citrix’s trademarks, you may contact Citrix’s legal department.
These guidelines are not a definitive statement of proper trademark use. Citrix reserves the right to oppose any use of its trademarks that Citrix, in its sole discretion, deems unlawful or improper, even if such use is not expressly prohibited hereunder. Citrix further reserves the right to revise these guidelines at any time, without notice.
For a complete listing of Citrix trademarks, click on the Citrix Trademark List link at the top of this page.