Brand Protection Guidelines for Third Parties

4MB
Citrix Trademark List

Feb 27, 2014

Citrix Systems, Inc. and its affiliates (collectively “Citrix”) count their brands among their most valuable corporate assets. Brand attributes define Citrix, and proper and consistent use of Citrix’s trademarks is vital to protect the Citrix brands. These guidelines have been developed to help licensees and other third parties answer common questions about proper use of Citrix’s trademarks.

The status of Citrix’s trademarks is subject to change, and it may be necessary to revise these guidelines from time to time.  It is your responsibility to comply with the most current version of these guidelines.  Please refer to the Citrix.com web site for updated versions of these guidelines.  

If you are a licensee, you must consult your agreement with Citrix for any additional or different requirements applicable to your use of Citrix’s trademarks.  In the event of a conflict, the terms of your agreement control. 

Introduction

These guidelines are to help you identify the correct form for Citrix’s trademarks, properly give trademark notice using the symbols ™ and ®, and appropriately attribute Citrix’s trademarks with an attribution statement.  These guidelines are also designed to answer commonly asked questions about the correct use of Citrix’s trademarks.

High Quality Standards

Citrix only licenses its trademarks for use with goods and services that meet Citrix’s high quality standards.  Citrix reserves the right to object at any time to any use of its marks in connection with goods or services that, in Citrix’s sole opinion, fail to meet Citrix’s standards of quality.

Citrix Trademark Use Guidelines

Always follow these ten rules when using Citrix trademarks:

  1. Trademarks are adjectives, not nouns or verbs.  The first use of a trademark in text must be followed by the common generic name (dictionary name) for the product.  At least 50% of any remaining references to the mark in text must be followed by the generic name.  A trademark should never be used as a verb.

    Correct:  Citrix® software or Citrix® server
    Incorrect:  ICA® is...
    Correct:  ICA® protocol is...
  2. Never use the Citrix trademarks in plural or possessive form.  (Note that when Citrix is used as a trade name (i.e. to refer to Citrix Systems, Inc.) it may be used in the possessive form.)

    Incorrect: Install GoToMyPCs®.
    Correct: Install Citrix® brand clients and servers
    Correct:  Citrix’s GoToMyPC® product
  3. Never alter Citrix trademarks.  For example, do not hyphenate GoToMeeting® or NetScaler® trademarks.  Note that the proper form for Citrix trademarks sometimes includes “Citrix” and sometimes does not.

    Incorrect:  Go To Meeting®
    Incorrect:  Go-To-Meeting®
    Correct:  GoToMeeting®
    Incorrect:  Net Scaler®
    Correct:   NetScaler®
    Incorrect:  Synergy
    Correct:  Citrix Synergy™

    Also, never shorten, abbreviate or use alternate spellings of Citrix’s trademarks.
  4. Always distinguish a trademark from surrounding text.  Methods of distinguishing a mark include printing it in CAPITALS, italicized text, using bold faced text, Initial Capitalization, putting the mark in “quotation marks,” and/or using the appropriate trademark symbol (see Attribution below).

    Incorrect:  all you can meet
    Correct:  All You Can Meet™
  5. Do not combine Citrix trademarks with other trademarks or other words to form new trademarks.

    Incorrect:  Citrix XenApp-Unix software
    Correct:  Citrix XenApp™ for Unix® operating systems
  6. Never alter Citrix logos without authorization.  All Citrix logos must be reproduced from materials supplied by Citrix.  Each representation of the Citrix mark should be consistent, undistorted, and clear.  Always follow the specifications set forth in the materials provided by Citrix.  You may only use Citrix’s logos and stylized trademarks if you have obtained a written license from Citrix and your use complies with such license.
  7. Always provide proper attribution for our trademarks.  For more information, see Attribution, below.
  8. Never use Citrix trademarks in jokes, puns or in a derogatory fashion.
  9. Always follow all applicable marketing and legal guidelines.  From time to time, Citrix may modify the written guidelines for the size, typeface, colors and other graphic characteristics of any Citrix logo and word marks, making it imperative to review all updates.  You are subject to the guidelines as then in effect.
  10. Advertising for products sold in association with any Citrix trademark must not be in violation of any United States federal or state laws, municipal ordinances or administrative agency regulations, or any applicable laws, rules or regulations of any other country.

Attribution

Proper use of trademark symbols

Which trademark symbol should be used?
Trademarks may be designated by two symbols: ™ for marks with pending applications to register and for unregistered common law marks, and ® for marks registered in the U.S. Patent and Trademark Office.  For information on the proper symbol to use, please refer to the Citrix Trademarks list.  Please note that this list is updated frequently.

Where should the trademark symbol be placed?

The symbol is placed immediately after the mark, either in superscript or subscript.  If the document cannot be typeset in superscript or subscript, the “TM” symbol may be set in normal type and enclosed in parentheses.

Correct: Citrix Receiver™
Correct: Citrix Receiver TM
Correct: Citrix Receiver (TM)

When should the trademark symbol be used?

Most prominent uses:  A trademark symbol is required on all prominent uses of Citrix marks, such as on packaging, brochures, labels, and headlines.
First use in text: A trademark symbol is required upon the first use of a Citrix mark in text or body copy, even if the mark has appeared with a trademark symbol in the same piece, such as in a headline or other prominent use.  A trademark symbol is not required for any subsequent use of a mark in the same text, unless use of the symbol would avoid ambiguity.

Logos: A trademark symbol is required with every use of a Citrix logo.

Proper use of trademark attribution statements

In addition to proper use of trademark symbols, every use of a Citrix mark must be accompanied by a statement attributing ownership of the mark to Citrix.  Please note, Citrix owns marks through a number of subsidiaries.  Accordingly, care should be taken to ensure that proper attribution is made.  The attribution statement should appear in the following form:

“[List of Citrix marks appearing in the piece] are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the United States Patent and Trademark Office and in other countries.”

Correct: “Citrix®, NetScaler®, and XenApp™ are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the United States Patent and Trademark Office and in other countries.”

Policing

In the U.S. and other jurisdictions, trademark owners have a duty to police the use of their marks.  Therefore, if you become aware of any improper use of Citrix’s trademarks, including infringement or counterfeiting by third parties, report them to Citrix’s legal department immediately.  Report as much detail as possible about the misuse, including the name of the party, contact information, and copies or photographs of the potential misuse.

Use of Citrix Trademarks in Third-Party Product Names

Citrix’s trademarks may not be used by a third party as part of that party’s product, service or trade name without an express written agreement from Citrix permitting such use.  Licensees must consult their agreements with Citrix to determine whether and under what circumstances they can use Citrix’s trademarks in this way.

Citrix’s trademarks may be used to refer to Citrix’s products and services without an express license from Citrix, provided that the Citrix trademarks are not larger or more prominent than the rest of the surrounding text, no stylized Citrix trademarks are used, proper marking and attribution is used for all Citrix trademarks, a conspicuous disclaimer is used indicating that any third party goods or services are not sponsored or endorsed by Citrix, and there is nothing else in the use of the Citrix trademarks that would lead the consumer to believe that there is an association with Citrix that does not exist.

Program Trademarks

Citrix owns several trademarks (including both word marks and logos) that support various Citrix programs (e.g. Citrix Developer Network™).  Unless you are a licensed participant in a program, you may not use the trademark for that program (in word or logo form) to claim or imply participation in the program.  Refer to your agreement with Citrix for more information on proper use of Citrix program marks.

Domain Names, Meta tags, and Hidden Text

You may not incorporate Citrix’s trademarks in any domain name or in any Meta tag or other hidden text in a Web page.  Violators may be prosecuted.

Search Engine Marketing

In an effort to control widespread misuse of its marks, Citrix reserves the right to restrict the use of its trademarks in any form of search engine marketing or advertising.

Additional Information

For additional information regarding Citrix’s trademarks, you may contact Citrix’s legal department.  

Conclusion

These guidelines are not a definitive statement of proper trademark use.  Citrix reserves the right to oppose any use of its trademarks that Citrix, in its sole discretion, deems unlawful or improper, even if such use is not expressly prohibited hereunder.  Citrix further reserves the right to revise these guidelines at any time, without notice.

List of Citrix Trademarks

For a complete listing of Citrix trademarks, click on the Citrix Trademark List link at the top of this page.

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