As Senior Vice President of Customer Experience, Catherine is responsible for championing exceptional design to drive innovation at Citrix.   Her team partners with functions across the company to deliver an outstanding experience for both customers and employees.

Catherine began her career at Citrix in 2009 as VP of Product Design. Her determination and passion to grow design as a core differentiator led to the competency becoming a company-wide initiative and to the elevation of her role to SVP of Customer experience.

When Catherine isn’t evangelizing design at Citrix, you’ll find her discussing the topic at TEDx, Stanford's d.school, the California College of the Arts, Tech Women Canada, and Design Management Institute.  She co-authored the book Understanding Your Users and her work has been featured by Harvard Business Review, The Wall Street Journal, and Fast Company. Catherine's an advisor to the entrepreneurial groups Citrix Startup Accelerator and C100.

Prior to Citrix, Catherine held other design leadership positions at Salesforce.com and Oracle.  She holds a Masters of Applied Sciences specializing in Human Factors from the University of Toronto.