Citrix EasyCall™ simply and intuitively communication-enable applications with the flexibility of using any telephone. This innovative and powerful solution offers significant benefits for the IT organization, from the executive to the network architect and the infrastructure operations director.

Exploit the advantages for your organization’s applications
Until recently, telephony vendors provided communications capabilities, developing separate clients that integrated voice, video and instant messaging, for example. Increasingly, however, leading software companies in the industry are starting to communication-enable their productivity applications, driving this relatively new trend. But what about the thousands of other applications that will require this same functionality-–yet have no way of accomplishing it except using EasyCall? Your organization might have dozens, perhaps hundreds, of these applications.

Make a quantum leap in business productivity
With communication capabilities embedded into any application, EasyCall enables individuals to be more productive. Calls are made from the application itself and from the telephone of choice of the person. Plus, EasyCall has a simple corporate directory feature that enables people to quickly find and dial anyone in their organization. They can also rapidly redial recently called numbers, using a call log button that is similar to those on any mobile phone. And finally, long distance calls can be dialed using the corporate telephone system rates instead of mobile phone rates, especially for international calls.

No VoIP phone system required
The EasyCall Gateway, powering the EasyCall capability, can seamlessly integrate with the next generation VoIP (Voice over Internet Protocol) telephony system as well as integrate with the legacy digital TDM telephony system. This flexibility allows your organization to enable advanced communication capability onto any application without having to overhaul the existing telephony infrastructure. And when it comes time to migrate to the next generation VoIP system, you simply connect the EasyCall Gateway to the new telephone system. No additional capital investment required.

Increase outbound call center efficiency
Contact centers often purchase expensive inbound computer telephony integration (CTI) solutions to shave seconds off of answering calls. EasyCall enables similar time savings for outbound calling. Integrating communications into the applications used by agents at outbound contact centers enables them to make a call from any application–-eliminating the time required to look back and forth between their computer and their telephone.

Little to no training cost
Users are intimately familiar with the business application software that they use on a daily basis. Organizations will experience an accelerated productivity improvement with EasyCall as the users quickly pick up this simple new feature that runs on top of their existing application. This eliminates major frustrations that are inherent with deploying other complex disparate communication application that is not only alien to the users’ existing environment but also difficult to use.

Provide remote outbound communications without softphones
Many organizations want to provide remote communications capabilities and have attempted to use softphones for this purpose.  Unfortunately, quality of service issues almost always arise when people are trying to connect softphones over the Internet, due to the variable bandwidth and latency that are inherent to the Internet. EasyCall provides outbound calling functionality similar to that of a softphone, but uses the telephones networks that were built for voice calls. As a result, organizations can use EasyCall as a substitute for outbound softphone calling.