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Citrix Fuels Virtual Desktop Revolution for Millions of XenApp Users
XenApp Customers Can Leverage Existing Investment to Deliver Virtualized Desktops and Applications to Every User in the Enterprise
SANTA CLARA, CA » 10/6/2009 » Citrix Systems, Inc. (NASDAQ: CTXS), today announced a new 2-for-1 trade-up offer that makes it easy for Citrix® XenApp™ customers to realize all the benefits of desktop virtualization by stepping up to the new XenDesktop 4. The “Trade-up to XenDesktop 4” program allows XenApp customers to trade up their existing XenApp concurrent user licenses for twice the number of XenDesktop 4 user licenses – a savings of up to 80 percent off list price. With its new FlexCast™ delivery technology, XenDesktop 4 is the first product in the industry to deliver every major type of virtual desktop in a single, integrated solution (see separate announcement today). XenDesktop 4 further extends the value of desktop virtualization by including all the functionality of XenApp as a core integrated feature, making it easy for customers to deliver on-demand applications as a seamless part of their overall desktop management strategy. By taking advantage of this limited-time trade-up offer, XenApp customers can make virtual desktops a reality for all of their employees at a fraction of the cost.
XenApp Customers are Ready for Desktop Virtualization
XenApp customers have already taken an important first step towards centralized desktop management, delivering an estimated 25 million applications to more than 100 million users every day1. Many of these same customers are now looking to extend the benefits of centralization to all desktops in the enterprise. The new Trade-up to XenDesktop 4 program gives these customers the best of both worlds, allowing them to leverage all the functionality they already own, while adding a simple, low-risk path to full desktop virtualization when they are ready. For many enterprise customers, the upcoming Windows 7 desktop refresh provides the perfect opportunity to choose from a variety of virtual desktop models to simplify desktop management enterprise wide.
“Customers clearly want the flexibility to purchase one simple license that can address any combination of desktop and app virtualization requirements. With XenDesktop 4, that’s exactly what we’re delivering,” said Al Monserrat, senior vice president, sales and services, at Citrix. “With the new Trade-up to XenDesktop 4 program, we’re taking that flexibility one step further for existing XenApp customers. In addition to the attractive 2-for-1 trade up offer, this program allows them to continue using all the capabilities of XenApp as they always have, with the full flexibility to add virtual desktop functionality at their own pace.”
The Best Solution for Every Customer
For more than 100 million users worldwide, XenApp has consistently proven that it delivers superior performance, security and TCO across a wide variety of use cases, cutting application management costs in half for most customers. With XenApp now included as a core integrated feature of XenDesktop, most customers going forward will find XenDesktop 4 to be the best solution to meet their combined desktop and app virtualization needs.
For customers focused on delivering Windows applications with no plans to step up to desktop virtualization in the near future, the standalone XenApp product line will continue to be the best solution to meet their needs. Because XenApp is sold on a concurrent user basis, it also remains the most cost-effective solution for use cases with high application concurrency ratios. Cloud providers delivering Windows apps as an on-demand service will also find XenApp to be the best solution, as will independent software vendors offering XenApp as a part of their enterprise application platforms.
Program Pricing
To take advantage of the full 2-for-1 trade-up offer, customers active on Subscription Advantage must trade up all their existing XenApp licenses. Suggested list pricing for the trade-up begins at $45 per user, plus the normal cost of subscription renewal – a savings of up to 80 percent off the list price of XenDesktop 4. Additional trade-up offers are available for customers who only wish to exchange a portion of their existing XenApp licenses. All trade-up offers are available through June 30, 2010, and are also valid for customers with previous generations of Citrix application virtualization solutions such as Presentation Server or MetaFrame. For complete information and program details, please visit http://www.citrix.com/xendesktop4/tradeup.
1Based on internal estimates
About Citrix
Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of virtualization, networking and software-as-a-service (SaaS) technologies for more than 230,000 organizations worldwide. Its Citrix Delivery Center™, Citrix Cloud Center™ (C3) and Citrix Online Services product families radically simplify computing for millions of users, delivering applications as an on-demand service to any user, in any location on any device. Citrix customers include the world’s largest Internet companies, 99 percent of Fortune Global 500 enterprises, and hundreds of thousands of small businesses and prosumers worldwide. Citrix partners with over 10,000 companies worldwide in more than 100 countries. Founded in 1989, annual revenue in 2008 was $1.6 billion.
For Citrix Investors
This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with revenue growth and recognition of revenue, products, their development and distribution, product demand and pipeline, economic and competitive factors, the Company’s key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company’s filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.
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